Fruit of the Loom Logo


Fruit of the Loom logoFruit of the Loom Logo PNG

The most notable thing about the Fruit of the Loom logo is probably the horn of plenty controversy. While the brand’s website states the logo has never featured a horn of plenty (cornucopia), many people have claimed the opposite.

Although this phenomenon could be explained by the so-called Mandela effect, it is more likely a marketing trick.

Meaning and history

Fruit-of-the-Loom logo history

In this article, we will stick to the history of the logo introduced on the company’s official website.

Fruit of the Loom is a casual fashion brand, which offers a large selection of basic clothing and comfortable underwear. It is one of the world’s largest and oldest clothing manufacturers, which was established in the middle of the 19th century. Until today the range and quality of the brand’s clothes have remained on top. Every item in the collection is ethically crafted, with fabrics of the highest quality.

Fruit of the Loom was founded in 1851 by two brothers, who called the company by their name, B.B. and R. Knight. It opened its first factory and began producing quality fabrics and textiles made of cotton. Five years later the Fruit of the Loom brand was born, inspired by the paintings drawn by the daughter of one of the company’s customers.

In 1871, the Fruit of the Loom brand was officially registered and granted trademark number 418. Its place at the top of the trademark list makes it one of the oldest registered brands in the world.

Today Fruit of the Loom is a large international corporation. Although the company has American roots, it is well-established in Europe, having its stores in more than 30 European countries, and delivering online orders worldwide.

What is Fruit of the Loom?
Fruit of the Loom is an American brand of basic clothing and underwear, which was established in 1851, and this makes it one of the oldest brands in the world. Today the products of the brand are available all over the globe through dozens of physical locations and an online store.



The oldest logo on the list was so detailed that it looked more like a painting. The still life depicted an apple, green and blue grapes, and light berries in a pretty realistic manner.

The background alone would have been impossible for a modern logo. It featured various shades of blue paired with white, which resembled the clouds in the sky.



The most notable alteration was the shape of the logo – the rectangle was replaced by an ellipse. The fruits were redrawn, although their positions and colors were preserved almost unchanged. The banner disappeared leaving the wordmark written just over the blue background.


Fruit of the Loom Logo 1936

While the previous two versions resembled painting, this one looked more like a seal. The background adopted a noble gold shade, while the fruits had a pronounced 3D touch.


Fruit of the Loom Logo 1951

The design was updated without changing its structure. The most notable alteration was the background – it grew lighter, due to which the fruits grew more visible.


Fruit of the Loom Logo 1962

The “seal” was replaced by a white ellipse. The name of the brand grew larger and better legible (although it was still far from being perfectly legible).


Fruit of the Loom Logo 1978

While the structure of the Fruit of the Loom logo preserved, the fruits lost the white highlights. The writing “Fruit of the Loom” grew a little easier to read again.

2003 – Today

Fruit logo

Current emblem

The oval has disappeared. The type has become simpler. The fruits have been redrawn.

Emblem Fruit of the Loom

What is the original Fruit of the Loom logo?
The original Fruit of the Loom logo was executed in a very classic style, with a very naturalistic drawing of fruits on a lively blue background, enclosed into a horizontally oriented golden frame with the arched ribbon, containing the name of the brand in the uppercase, placed in the top part of the banner.

How old isthe Fruit of the Loom brand?
Fruit of the Loom was established in 1851, when two brothers, Robert and Benjamin Knight, founded the B.B. and R. Knight Corporation, a textile business, which gained its current name after the production of muslin fabric started.

Is Fruit of the Loom trademarked?
Yes, the Fruit of the Loom brand is trademarked. Moreover, it is one of the oldest American trademarks, which was registered by the Knight brothers in 1870. The Fruit of the Loom trademark got the number 418.

Did the Fruit of the Loom logo ever have a cornucopia?
According to the company, the logo of the Fruit of the Loom brand has never had a cornucopia image on it. Cornucopia is the horn of plenty, a symbol, that stands for abundance and nourishment.


Join the Newsletter to get our latest content by email.