Fox Racing Logo

Fox Racing LogoFox Racing Logo PNG

Fox Racing is the name of a sports apparel brand, which was established in 1974 in the United States. Headquartered in California, today the brand sells its motor cross gear and accessories on all continents and in dozens of countries, including the USA, UK, Australia, and Brazil.

Meaning and history

The brand, named after its founders, the Fox family, is mostly specialized in motocross and biking equipment but also designs and produces apparel for surfing and wakeboarding, along with some other sports. The products of Fox Racing are very popular along with professional sportsmen and amateurs, as it has a character and very recognizable style.

Fox Racing Logo

In terms of visual identity, the brand has been pretty conservative and has always used a bold monochrome emblem as the only element of the badge. The Fox Racing emblem is a stylized drawing of Fox’s head (by the way, the name of the company, which owns the brand is Fox Head). It is drawn in solid black, with a bold double outline in white and black, and two white lines over the animal’s face, for the eyes. The emblem is usually placed slightly diagonally, which makes it instantly recognizable.

Although the primary version of the Fox Racing brand is just the portrait of a Fox, for marketing and the brand’s stored banners, the emblem usually replaced the letter “O”, in an uppercase black and white “Fox” inscription, set in massive letters of a square serif typeface. The letters on the banners are slightly slanted to the right, balancing the diagonal placement of the emblem and evoking a sense of motion and dynamics