Fortune Logo

Fortune Logo
Fortune is an American business magazine, it was founded in 1929 by Henry Luce, it is now published by Fortune Media Group Holdings and owned by Thai businessman Chatchaval Jiaravanon. The magazine is most famous for the “Fortune 500”, which is a rating of the most powerful companies in the world, Fortune magazine is a highly-respected publication covering all aspects of business news.

Meaning and history

Fortune Logo history


The Fortune logo first appeared at the top of inaugural issue in February 1930 and has been changed 10 times during the magazine’s history.
The current Fortune logo aims to revive Fortune’s modernist heritage and yet take it into a new direction. As a result the logo’s design is clean, modern, approachable, and clutter-free.
The Fortune logo swiftly adapts to the times. At certain moments in its history, title radically reimagined how it presents its name to the world. The new Fortune logo recreates a modern sans serif that further emphasizes a bold and contemporary design.
A Fortune signature, it’s strong, long-form stories, is now paired with modern, graphic, forward-leaning look.