Foot Locker Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Foot Locker LogoFoot Locker Logo PNG

Foot Locker is the name of the American footwear retailers which was established in 1974 and today has more than 3 thousand stores not only across North America but worldwide. The company, specialized in footwear and sportswear retail also successfully operates through its online platform.

Meaning and history

Foot Locker Logo history


The visual identity of the world’s famous sports clothing and footwear retailer is cool and instantly recognizable across the globe. Based on an image, it got the current style designed in the 1980s and was only slightly modified by today.
However for the first 14 years of its existence, the retail company has been using a completely different logo, which can hardly be associated with the current one, but one thing remained untouched — the typeface of the nameplate.

1974 — 1988

Foot Locker Logo-1974
The very first logo for Foot looker was composed of a smooth and bold sans-serif wordmark in red, which was placed on a white background and enclosed in a thick green frame. It was simple and not very unique to be instantly recognizable. Though the inscription style looked solid and bright and it was decided to keep it for the next visual identity generation.

1988 — 2020

Foot Locker Logo
The redesign of 1988 brought a graphical emblem to the Foot Locker logo, and it made it iconic. The image depicted a football coach in a striped black and white shirt, with his head, turned to the right.
The coach himself was also executed in black and white and placed on a white backs ground with the red wordmark under it.

2020 — Today

The company decides to redesign its logo again in 2020. It is more about minor changes, such as refined contours and some lines simplified. The most significant change was done to the color palette — the white background is now black, and the black contour of the image turned white. This is what made the whole image look more powerful and professional, staying at the same time recognizable and contemporary.
The black, white, and red color palette of the Foot Locker logo is a representation of the strength, quality, and professional approach of the company, which is known and trusted all over the globe.