Enterprise Mobility Logo PNG
Founded in the middle of the 20th century, Enterprise Mobility grew from a modest car rental business into one of the largest and most diversified mobility service providers in the world. Headquartered in St. Louis, Missouri, Enterprise Mobility has evolved its offerings to adapt to the changing landscape of transportation, making it a major player in the emerging field of mobility solutions.
Meaning and history
Enterprise was founded in 1957 by Jack Tayler. It was originally called Executive Leasing Company and had a fleet of seven cars. In 1969 Jack changed the name of the company to Enterprise in honor of the American aircraft carrier USS Enterprise, on which he served during World War II.
At first, the main idea of the company’s activity was to provide a “replacement car” in case of an accident, repair, or theft of one’s car. Cars were also offered to “business travelers” and “vacationers”. As the company grew and expanded globally, Enterprise also developed such an area as providing a car at the airport, and today the company is represented in many major airports around the world.
Today under the Enterprise Mobility umbrella, the company manages a wide array of brands, including Enterprise Rent-A-Car, National Car Rental, and Alamo Rent-A-Car, providing both individual and corporate customers with rental, leasing, and car-sharing services. With a network of more than 10,000 locations in nearly 100 countries, Enterprise Mobility serves millions of customers annually, offering solutions ranging from short-term rentals to long-term leasing and fleet management.
In recent years, Enterprise Mobility has strategically expanded its focus beyond traditional car rental services. The company is investing heavily in innovative transportation solutions to address the growing demand for more flexible, sustainable mobility options. This includes expanding its fleet of electric and hybrid vehicles, exploring ride-sharing partnerships, and participating in mobility-as-a-service (MaaS) initiatives. By integrating these innovations into its business model, the company is positioned to meet the growing need for eco-friendly, multimodal transportation solutions that reduce carbon footprints and alleviate urban congestion.
Overall, Enterprise Mobility remains a dynamic force in the industry, leveraging its deep expertise in transportation to meet the evolving demands of global mobility, while staying true to its core values of customer service, innovation, and sustainability.
What is Enterprise Mobility?
Enterprise Mobility is the name of the largest American car rental company. Enterprise is headquartered in Clayton, Missouri, USA. The company rents cars and trucks, as well as operates a car-sharing system, and sells used cars. Enterprise is represented in more than 85 countries and has more than 7600 rental locations.
In terms of visual identity, Enterprise Mobility is the brand, which has managed to perfectly depict its sustainable and innovative approach and philosophy in quite a laconic logo.
2009 – 2023
Until 2023 the name of the company was Enterprise Holdings, hence its old logo was based on the previous naming. The modest and simple composition featured an uppercase “Enterprise Holdings” lettering in blue and black, set in a laconic sand-serif typeface with no interesting details, and two vertical lines, coming out of the left bar of the “H” — a shorter orange upwards, and a longer black — to the bottom.
2023 – Today
After the rebranding of the company and its rename to Enterprise Mobility. The logo was dramatically changed. A completely new concept was based on the idea of progressiveness in the automotive industry. The new badge is set in a bright-green and dark blue color palette, with a minimalistic emblem featuring a stylized lowercase “E” and a clean titlecase wordmark in a modern sans-serif typeface.
Font and color
The medium-weight title case lettering from the primary logo of the Enterprise Mobility logo is set in a modern distinctive sans-serif typeface, which looks quite close to such commercial fonts as Regeneration and Environ, but with significant modifications of some characters’ contours.
As for the color palette of the Enterprise Mobility visual identity, it is based on a bright and intense shade of green, which symbolizes sustainability and an innovative approach, and a deep shade of blue, which stands for professionalism and reliability.
