DreamWorks Logo

DreamWorks Logo
Back in 1994, three well-known people established a film studio called DreamWorks. These people were filmmaker Steven Spielberg, Disney studio chairman Jeffrey Katzenberg, and record producer David Geffen.

Meaning and history

DreamWorks Logo history


Originally, Steven Spielberg had the following brief. For one, he wanted the DreamWorks logo to be inspired by Hollywood’s golden age. The logo should have depicted a man on the moon, fishing, and be generated by a computer.
Dennis Muren, a film special effects artist and supervisor, who worked on many of Spielberg’s films, suggested a slightly different approach. He said the moon-fisher theme would look better if painted by hand.

How was the symbol born?

DreamWorks Symbol
Artist Robert Hunt, Muren’s friend, was commissioned for the project. He suggested a series of drawings. In addition to those depicting a man, there was also a version depicting a fishing boy. It was this additional version that was eventually chosen by Spielberg.
While the company doesn’t give an official explanation of this choice, we can elaborate on the topic. When a person dreams, she or he in a way becomes more like a child than an adult. Children dream with their horizons unlimited. They don’t know about all these material obstacles that may interfere with their desires. Because of this, nothing is impossible to them.
Interestingly, we even know who the boy had been modeled after – it was Robert Hunt’s son.
The final logo was developed by Industrial Light and Magic based on Hunt’s paintings in close collaboration with Kaleidoscope Films, Dave Carson, and Clint Goldman.

Emblem versions

DreamWorks emblem
Look at the curve of the fishing rod and the boy’s posture. It seems, the boy has caught a fish and is about to take it out. You can also come across a version where the rod is straight and the boy isn’t bending forward, but it’s not the final, approved DreamWorks logo.

Font

DreamWorks Logo
The wordmark appears to feature a customized version of the Minion Pro Black font. The glyphs look very much like this type, with the exception of their vertical and horizontal proportions: apparently, the letters were stretched, so they look by far flatter than the original type.

Colors

DreamWorks
DreamWorks and its subdivisions have used several versions of the main logo. While they’ve been pretty consistent in the central image, there was some playing around with the text and, of course, the background (all types of clouds), which means the palette has been updated more than once.