Downy Logo

Downy Logo
The logo of the fabric softener Downy (Lenor) has been modified at least five times since 1960.

Meaning and history

Downy Logo history

1960

The original Downy logo was black and featured a pretty heavy and generic type. The initial, the “D,” was uppercased, while all the other letters were lowercase.

1973

The letters grew somewhat more rounded.

1995

The generic type was replaced by a more unusual one. It had a laid-back, carefree style.
Logo Downy

2000

The slight upward angle, which was already present in the previous design, grew a little more obvious.

2006

The lettering adopted the horizontal position.

2015

The color grew darker, and a swirl emblem appeared above the wordmark.