Dow Logo PNG
Dow is the name of one of the largest chemical companies in the United States. It was established in 1897 and today has grown to the world’s third chemical manufacturer with yearly revenue of more than 60 billion USD.
Meaning and history
The Dow visual identity is sharp and bright. Composed of a geometric background and a traditionally styled lettering, it looks fundamental and powerful.
The bold serif typeface of the Dow wordmark makes it look strong and confident with distinct serifs and thick straight lines. The white inscription is placed inside a solid red rhombus, which is horizontally stretched.
The rhombus is known to be a symbol of elevation, unity, and protection. Being executed in red, it also symbolizes power and passion. The horizontal placement of the emblem shows the stability and confidence of the company, while white wordmark adds to the brand’s trustworthiness and loyalty.
The Dow logo is laconic and simple, yet its simplicity makes it look perfect on any possible placement. The bright color contrast and clean geometric lines make the Dow logo contemporary and strong.
What is Dow?
Dow is the company, which is ranked among the top3 largest chemical producers in the world. The company was established in Michigan, United States, at the end of the 19th century, and today its product range, which includes chemicals, plastics, coatings, and many more, is being distributed worldwide.
Font and color
Dow is a huge and reputable company, one of the world’s leaders in its industry, hence its logotype has to be stable and powerful. The company’s badge uses an extra-bold serif typeface, which perfectly represents its character and main values. The massive Dow lettering is set in a heavy serif typeface, which looks very close to such fonts as Copperplate Gothic Std Heavy and Rosewell Black.
The color palette of the Dow badge is another representation of the power — a combination of red and white looks bright a strong, evoking a sense of professionalism and excellence, and elevating the confidence of the inscription.
