Dow Logo

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Dow Logo

Dow is the name of one of the largest chemical companies in the United States. It was established in 1897 and today has grown to the world’s third chemical manufacturer with yearly revenue of more than 60 billion USD.

Meaning and history

The Dow visual identity is sharp and bright. Composed of a geometric background and a traditionally styled lettering, it looks fundamental and powerful.

The bold serif typeface of the Dow wordmark makes it look strong and confident with distinct serifs and thick straight lines. The white inscription is placed inside a solid red rhombus, which is horizontally stretched.

Dow Logo

The rhombus is known to be a symbol of elevation, unity, and protection. Being executed in red, it also symbolizes power and passion. The horizontal placement of the emblem shows the stability and confidence of the company, while white wordmark adds to the brand’s trustworthiness and loyalty.

The Dow logo is laconic and simple, yet its simplicity makes it look perfect on any possible placement. The bright color contrast and clean geometric lines make the Dow logo contemporary and strong.