Australia Post Logo

Australia Post Logo
Australia Post is very proud of its emblem, which has featured the post horn symbol for almost four decades.

Meaning and history

Australia Post Logo history


In 1975, the so-called Postmaster General’s Department was split into two separate companies, Telecom Australia and Australia Post. Both got an independent brand identity.

Symbol

Australia Post symbol
The original Australia Post logo was developed in 1975 by Pieter Huveneers, a designer who lived and worked in the Netherlands, the UK, and Australia, where he created a number of well-known works (ACI, Colonial Mutual Life, Dulux, Myer, TAA, Tooth & Co, and Westpac, to name just a few).
Huveneers designed an icon featuring a postal horn (the device used by European postmen when they needed to make an announcement). In the negative space, a “P” could be seen.

Emblem since 1996

Australia Post emblem
In the 1990s, the Australian Postal Corporation decided to update its brand identity. The problem with it was that the company couldn’t protect its own corporate name. “Australia” and “Post” are the type of words that can’t belong to a single organization. So, AusPost commissioned the Emerystudio agency to develop a strategy that would make people associate the word “Post” with only one company (in other words, to turn it into a marketing name).
Designers from the Emerystudio decided to make the red color, which was already perceived by the public as the color that “belonged” to AusPost, the cornerstone of the identity. That’s why they excluded the black, which could be seen on the original logo.
The authors of the updated logo also used a different type and made the word “Post” stand out.

Font

Australia Post Logo
The brand uses the Zurich type family for its logo. The word “Post” features a slightly tweaked version of Zurich Extra Black, while the word “Australia” is given in Zurich Condensed.

Colors

Australia Post
While the previous Australia Post logo featured black, white, and red, the current emblem only comprises white and red.