Dia Logo

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Dia logoDia Logo PNG

Distribuidora Internacional de Alimentación, S.A. is an international hard-discount supermarket chain headquartered in Las Rozas, Spain. The chain started in Spain in 1979. Its parent company is LetterOne. As of late 2020, the number of stores exceeds 6,620 (according to the company’s official website.

Meaning and history

Dia Logo history

If you haven’t pay special attention to how the Dia logo looked at different moments of its history, you could probably suppose that it remained unchanged. Yet, a side-by-side comparison shows that there have been several alterations. Although they didn’t affect the overall look of the logo, they made it more modern, refined, and unique.

1979

Dia Logo 1979

The company’s original logo already featured the bright red name of the chain in a simple sans serif type. Next to it, there was a stylized “percent” sign inside a rectangle with two rounded corners.

2009

Dia logo

While the “D” looked the same, the other two glyphs were slightly modified. The square replacing the dot above the “i” disappeared altogether. The “a” adopted a softer, rounded shape. The top right end disappeared, while in the lower end, the rectangle was replaced by a triangular shape.
The percent symbol grew smoother and cleaner. The widths of the border and the diagonal line became closer, and the circles became smaller. Due to this, there was now more balance in the symbol. We should also point out that this version was used in Brazil and Spain since 2019 and 2020 respectively.

Current Dia logo

The “D” seems almost unchanged, except for the rounded corners – by the way, the corners have been rounded on all the glyphs. The “i” adopted an unusual “dot” (it is rather an irregular quadrilateral). The most notable modification, however, took place in the “A” – the lowercase letter was replaced by an uppercase one.