Cropp Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Cropp LogoCropp Logo PNG

Sometimes even a single unusual detail is well enough to make a design unique and memorable. The logo of the Polish apparel brand Cropp is a good example.

Meaning and history

Cropp logo


The Cropp visual identity is based on the octagon shape. Its logo is sharp, young and saucy, looking modern and strong in its simplicity.
The Cropp wordmark in all the capital letters is executed in a geometric sans-serif typeface, where each letter has eight angles.
One more unique detail of the Cropp inscription is the diagonal placement of the letter “O”, which looks like it is falling out of the signboard. It is a perfect reflection of a hound rebellious spirit of the brand and the audience it is focused on.
Executed in a monochrome color palette, the Cropp logo looks even more confident and strong, and when placed on a signboard, the letters have neon lighting inside, which adds a feeling of a night-club and eternal dance.
The Cropp logo is stylish and full of energy and progressive vibes, it shows the per-fect example of how the modern brand for young people should look like — simple yet brave and bold.

Emblem

The Cropp logo is just the name of the brand. The design forces behind the wordmark opted for a pretty bold type with a heavy angular shape. The rounded elements on the “C,” “R,” “O,” and double “P” have been replaced by cut angles. This is why the wordmark does not have prettiness or elegance of any kind – instead, it offers a fresh and independent vibe.
The “O” standing on one of its cut angles is the detail that gives a distinctive touch. The glyph seems to protest against the rules. This goes perfectly well with the brand’s core promise. Just compare the Cropp logo with the description of the brand on the website of its parent company: “aimed at young rebels… who live their own way, and the clothes serve to emphasize their individual style.”