Cooper Tires Logo

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Cooper Tires Logo
In comparison with its predecessor, the current logo of Cooper Tire & Rubber Company looks more modern. It has a cool and dynamic vibe.

Meaning and history

Cooper Tire & Rubber Company designs, makes, and sells replacement automobile and truck tires. Its subsidiaries focus on medium truck, motorcycle and racing tires. The company is headquartered in Findlay, Ohio. The Cooper® (Coppertires) brand is the company’s flagship brand.
The old Cooper Tires logo featured a dark blue ellipse with white and bright red trim. Inside, there was the lettering “Copper tires” in white. The first word was bolder, only the initial was capitalized. The second word, which was placed below, looked smaller but had all the letters capitalized.
Above the wordmark, there was the side view of the knight’s helmet.
Cooper Tires Logo


You can also come across a version where the word “tires” is not used.

Current emblem

The design forces behind the Cooper Tires logo borrowed the ellipse theme and the dark blue from the heritage emblem and gave them a stylish modern appearance. The ellipse is now formed by a dynamic whirl, which has a lot of implied motion. In addition to being the symbol of the company’s core product, the tires, this emblem also represents the brand’s promise – the fast speed which this product helps to achieve.
Below, there is the lettering “Coppertires” in an italicized all-caps sans.