Commerzbank Logo

Commerzbank Logo
The Commerzbank logo has undergone numerous modifications until it adopted its current form, which is the result of a combination of two brand identities.

Meaning and history

Commerzbank Logo history


The bank went through several monogram logos reflecting its original names: Commerz- und Disconto-Bank (this name was used before 1920) and Commerz- und Privat-Bank (this name was used between 1920 and 1940).
The logos used during this period showcased the intertwined initials. Sometimes, the initials were placed inside a ring featuring the name of the company. There were versions with a seal in red and black. In the center of the seal emblems, the “CDB” or “CPB” monograms could be seen.

1940: the “C” and the wings of Mercury

Another old version of the logo featured a large “C” topped with a pair of wings. Below, the lettering “Bank” could be seen.
The wing design was inspired by the Ancient Roman myths about Mercury, the messenger of the gods. His prototype in Greek mythology was Hermes, the god of travelers and merchants. The introduction of the wings logo took place the same year when the bank changed its name to Commerzbank Aktiengesellschaft.
The need for a distinct logo emerged as a response to the new era when marketing started to play an increasingly important role in banking. The choice of the wings and Mercury theme could be explained by the fact that Commerzbank was founded primarily by Hamburg merchants and private bankers. Also, its main purpose originally was financing trade, which is another reason for opting for Mercury’s wings.

1972: the four winds

The design was inspired by the wind rose. It looked like four letters “V” sharing the same circular center. The “V’s” formed a semi-circle. The glyphs symbolized the four winds.
The logo was designed by a French agency. In the years leading to the introduction of the new logo, Commerzbank signed a cooperation agreement with several European banks, and the four winds were supposed to demonstrate that Commerzbank and its partners are open to the world. Also, it represented a diverse range of customer services.
There were at least three versions of this design. One of them featured the emblem in dark blue on the yellow surface. In another logo, the winds were yellow on the white surface. There was also a version where the winds were yellow with blue trim.

2008: ribbon

When Commerzbank acquired Dresdner Bank in 2008, it adopted a new brand identity, which also reflected this acquisition.
The ribbon design seen on the current Commerzbank logo was borrowed from the logo of Dresdner Bank. According to the company, each of the three segments of the ribbon has a meaning: they represent employees, customers, and business partners. The three dimensions symbolize dynamism, continuity, and stability. The bank used to have a flat logo earlier, though.
Emblem Commerzbank

Color

While you can come across older versions of the Commerzbank logo in green, the current ribbon is yellow. This color is part of the company’s heritage. For instance, in 1984, an advertising campaign featured the sun. The yellow looks vibrant and full of energy representing self-assurance and performance.

Font

Next to the ribbon, the name of the bank can be seen in a bold sans looking perfectly clean and legible. The type is supposed to convey stability and quality, according to the bank’s website.

Company overview

While Commerzbank AG was founded in 1870 in Hamburg, Germany, today its headquarters are located in Frankfurt am Main.
It is known as one of the country’s major banks (second-largest by the total value of its balance sheet in 2019). Back in 2018, the number of employees almost reached 50,000.