Chase Logo

chase logo
Chase (JP Morgan Chase bank, N. A.) is part of the JPMorgan Chase financial service company. Headquartered in Chicago, Illinois, it has a staff of about 240,000 employees nationwide.

Meaning and History logo

Chase Logo history


The first logo was designed in the 1950s, and it was deemed too bulky and therefore ineffective shortly after the introduction. In the early 1960s, the company passed a major rebranding. The new logo was designed by designer firm Chermayeff & Geismar Associates. The company came up with the famous Chase Octagon.

Bank Logo

chase bank logo
When Chase National Bank was purchased by the Chemical Bank of New York (1996), the logo had to be modified again. The bank’s name was shortened to “Chase”, and the logo was subject to the change too. The octagon was still there, except it changed color to white.

JP Morgan Logo

jp morgan chase logo
The JP Morgan Chase Logo is what the previous one was changed to when Chase merged with J.P. Morgan Chase in 2000. The new logo featured the same elements as its predecessor.

Symbol

chase symbol
The octagon stands for a cross-section of the type of wooden water-pipe, which was used in Manhattan in the times when Chase was a water supply corporation.

Shape

shape chase logo
The current Chase logo consists of the company name followed by the octagon.

Colors

colors chase logo
The company name is written in black, and the octagon is blue. These colors express excellence and optimism.

Font

font chase logo
The logo uses the company’s signature typerface.