Bank of America logo

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Bank of America logoBank of America Logo PNG

Bank of America is among top financial corporations in the USA. It was founded in 1904 by Amadeo Giannini, and its first name was “the Bank of Italy”. It changed name in 1930.

Meaning and history

Bank of America logo history


The Bank of America’s visual identity history can be divided into two eras — the first one, elegant and traditional, from 1969 to 1998, and the modern one, which is progressive and passionate, started in 1998 and continuing. Though for such a strong and reputable organization, Bank of America had been pretty constant with its emblems, as there were only two different concepts introduced throughout the years, and all the other changes were more refining.

1969 — 1980

Bank of America Logo 1969
The Bank of America logo, introduced in 1969, boasted a monochrome inscription with an extremely elegant and sleek emblem, placed on its right. The lettering in all capitals was executed in a custom typeface with the ends of the clean and straight letter lines extending. The emblem was a stylized monogram “BA”, with both letters merged in one smooth symbol with thick rounded lines and shortened horizontal bars.

1980 — 1998

Bank of America Logo 1980
The redesign of 1980 made the emblem a central element of the logo, enlarging it and placing above the wordmark. The lettering of this version was executed in a title case of a bold and simple Helvetica typeface, evoking a sense of responsibility and confidence. The contours of the emblems were cleaned and refined, and now it did look chic and remarkable.

1998 — 2018

Bank of America Logo 1998
The new concept and bright color cake to the Bank of America logo in 1998. An intense blue wordmark in a slightly narrowed yet bold sans-serif typeface was placed in one line on the left from the stylish red and blue emblem. The emblem was a smooth rhombus composed of six rectangles, where two of them (on the left) are blue, and the others are red. The rectangles are separated by thin white lines. Resembling the American flag, the emblem of the bank also looks like a blanket, which gives a sense of protection, safety, and warmth to its customers.

2018 — Today

Bank of America logo
The redesign of 2018 refined the contours of the emblem, making the white lines thicker. The blue of the Bank of America’s visual identity was switched to a darker one, and now the resemblance with the national flag of the USA is even stronger. As for the wordmark, it was also redrawn, and today the logotype in all capitals featured a simple and clean sans-serif typeface with a lot of space between the letters.

Symbol

bank america symbol
The current Bank of America Logo has been in use since 2001. It was accepted after the bank’s reorganization. The logo depicts the bank’s name written in blue and features a pattern of blue and red stripes on the right. The choice of colors was to emphasize the bank’s significance for the nation, as it clearly hints at the color palette used in the USA national flag. There is an opinion that the logo works well because it meets the patriotic feelings of Americans. This has to be the main reason why the bank has reached so big a success both in the USA and abroad.