Wells Fargo Logo

Wells Fargo logoWells Fargo Logo PNG

The six-horse stagecoach has been the enduring symbol of Wells Fargo, one of the most known international banking and financial services holding companies in the US. Although currently the primary Wells Fargo logo is the wordmark on the red background, the stagecoach is still widely used.

Meaning and history

Wels fargo logo history

The Wells Fargo logo can not be imagined without its iconic stagecoach and six horses, the ambled, which was first introduced in 1852 and stays with the financial structure today, just in a bit more modern execution. The company didn’t have many redesigns of its logo throughout history, but each of the two reflected huge progress and development of the American financial organization.

1852 — 2009

Wels Fargo Logo 1993

The original version of the Wells Fargo logo boasted a monochrome image of a six-horses prairie wagon, which was very common in the American Wild West. The emblem was very detailed and professionally executed, and had a wordmark placed under it, separated by a thin black horizontal line.

The Wells Fargo nameplate in all capitals was written in a bold serif typeface, which looked sleek and confident, having each of its letters solid and strong.

2009 — 2019

Wels Fargo Logo 2009

The need for the new logo appeared in 2009, after the Wells Fargo merger with Wachovia. There were two emblems created for the company, and they could be used together or separately. The first part comprised a solid dark red square with yellow lettering set on two levels. The inscription was executed in a traditional and stylish serif typeface with its serifs enlarged.

As for the second part, it was a colorful and ornate image depicting an iconic stagecoach and horses. The emblem was complemented by a “Together we’ll go far” motto of the company. It was written in red, above the horses.

2019 — Today

Wells Fargo logo

The current version of the Wells Fargo logo was designed in 2018 and almost repeats the previous one, just has its logotype in white and its letter lines thicker. As for the graphical part of the visual identity, the iconic symbol is now drawn in yellow, without extra details, and the slogan was also removed, to make the logo more laconic and stylish.

Stagecoach Emblem

Wells Fargo emblem

Taking into consideration the part the stagecoach played in the company’s business historically, it was only natural to build the logo around this symbol. The current corporate logo is the painting created by classical illustrator John Rush. It can be given either in full color, or in black and white. To make a strong brand statement, stagecoach photography can be used.

Primary symbol

wells Fargo symbol

Although the historical emblem is meaningful and distinctive, it looks a bit dated in the modern world of minimalistic, sleek logos. To make things worse, it is difficult to deal with in both print and digital media.

So, in 2008, the company adopted a simpler logotype based on its two-lined wordmark. The name of the company in yellow is placed in a red square.

wells Fargo bank logo

When the square logo was introduced, it caused a huge uproar in the industry, as red and yellow were not seen as appropriate for a financial institution – they were too lively and bright. In the cause of time, though, everyone got used to the combination.

Font

Font Wells Fargo Logo

The clear serif typeface featured on the Wells Fargo logo belongs to the font family called Arsher. Arsher is a combination of two font styles: Antiques and Geometrics.

Color

 

In the official brand guidelines, Wells Fargo mentions the two-color (yellow and red) logo as the preferred option. Here, the lettering is yellow (close to hex: #FFFF00), while the background is red (close to hex: #CD1309).