Clarion Logo

Clarion Logo
Clarion is a brand of Japanese vehicle audio and navigation device manufacturer, founded in 1940 in Tokyo. The brand was originally named Hakusan Wireless Electric Company and was the first to launch a car radio in Japan.

Meaning and history

The Clarion logo is a reflection of brand’s innovative approach. The wordmark is executed in a bold custom typeface with elegant letter curves.
The “Moves you. Connects you” tagline uses a serif sans font with fine clear lines and a bright blue square replacing the dot between two parts of the statement.
Logo Clarion


The color palette of the Clarion logo is silver with only one small turquoise-blue accent.
The Clarion logo is a celebration of innovation and high quality of the brand’s products, showing the brand’s biggest value — its consumer — as the central element.