Amana Logo

Amana LogoAmana Logo PNG

Amana is the name of a home-appliance brand from the United States, which was established in 1934. Created as “The Electrical Equipment Company”, it was later renamed after the city of its foundation. In 2002 the brand was acquired by Maytag, which today is a Whirlpool Corporation part.

Meaning and history

Amana Logo history

The visual identity of a famous American brand is bright yet minimalist and strict. The logo, composed of a wordmark and an icon, which is used separately, is executed in a strong red and white color palette, evokes a very warm and welcoming feeling, while the distinct contours and modern shapes represent the brand as a professional and progressive one.

1945 – 2016

Amana Logo 1945

The Amana logotype is usually drawn in red and placed on a white background. This color combination makes its simple and clean lines look more solid and confident. The inscription in all capitals is executed in a bold geometric sans-serif typeface, which is very similar to Maxi Maximum and Stereo Gothic 800 fonts.

The letters in the wordmark are placed with a lot of space between them, which adds lightness and freshness to the logotype.

Under the wordmark, there is usually a delicate black “Just Right” tagline in thin lines placed. It is written in Blooming Elegant Sans Regular.

2016 – Today

Amana Logo

As for the Amana Icon, it is a very simple concept, where the capital letter “A” in white is placed on a solid red dot. Keeping the main color palette, it looks slightly different from the logotype due to the use of circular shape, which adds warmth and friendliness.