Claire’s Logo

Claire's logoClaire’s Logo PNG

Claire’s is a renowned American retailer specializing in jewelry and accessories for young women, teens, tweens, and kids. Founded by Rowland Schaefer, Claire’s operates primarily in North America, Europe, and Asia. It is headquartered in Hoffman Estates, Illinois. The company has made a significant impact in the retail space by providing trendy, affordable accessories and has established a strong presence with over 3,000 stores globally.

Meaning and History

Claire's Logo history

Claire’s, originally founded by Rowland Schaefer in 1961, started as a small boutique in Chicago named Fashion Tress Industries, focusing on wigs. It was in 1973 that the company transitioned into the accessory business and was renamed Claire’s, after one of the founders’ family members. This strategic pivot marked the beginning of its journey to becoming a beloved fixture in malls across the world. Over the decades, Claire’s has celebrated several milestones, including its public listing on the New York Stock Exchange in the 1990s and rapid international expansion in the 2000s. The company’s resilience was tested in the late 2010s when it filed for Chapter 11 bankruptcy in 2018 but successfully reorganized and emerged stronger. Today, Claire’s continues to thrive as a leader in the fashion accessory market, adapting to digital trends and expanding its online presence while maintaining a robust physical footprint.

What is Claire’s?
Claire’s is a specialty retailer known for its fashionable jewelry and accessories aimed at young girls and teens. Offering a wide range of products from earrings to backpacks, Claire’s caters to a youthful audience seeking the latest trends in fashion accessories.

1961 – 1973

Claire's Logo 1961

The first logo, with its black-and-white color scheme and beaded appearance, presents an intricate and elegant “C” that resembles a piece of ornate jewelry. The loops of the “C” are decorated with what looks like beads or pearls, suggesting a connection to the intricate detailing often found in accessories and jewelry. This design could be aiming to evoke a sense of sophistication and detail-oriented craft, aligning with a brand that specializes in intricate and fashionable items.

1996 – 2001

Claire's Logo 1996

This particular design choice of placing the lowercase “a” within a black circle draws the eye directly to the center of the logo, creating a focal point. This technique is often used to emphasize significance or to stand out in a design. The circle could be interpreted as a lens, possibly suggesting a focus on detail and individuality, core values that the brand might want to communicate. This design choice could also be symbolic of inclusivity, suggesting a brand that embraces everyone, much like a circle that has no end and includes all within its shape. The rest of the brand name, “Claire’s,” is written in a playful, lower-case font outside the circle, maintaining a casual and approachable look, while “accessories” is presented in a smaller, more understated font to ensure the emphasis remains on the brand name.

2001 – Today

Claire's Logo

The logo is a more contemporary take, using a unified purple color and a clean sans-serif font. The brand name “Claire’s” is clearly stated, with an apostrophe that playfully loops around to dot the ‘i’, adding a unique touch to the design. The simplicity of this logo, with its bold yet unfussy font and consistent color scheme, reflects a modern and accessible brand image. It suggests a company that is confident in its identity and appeals to a wide demographic with a focus on easy-to-recognize branding.