Cirque du Soleil Logo

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Cirque du Soleil logo

Cirque du Soleil is the name of one of the most famous circus in the world, created in 1984 in Canada. Today the show, established by Guy Laliberte and Gilles Ste-Croix, runs globally and has its theaters and clubs all over the globe.

Meaning and history

Cirque du Soleil Logo history

The Cirque du Soleil logo has always been based on the image of the Sun. It is a part of the Circus of the Sun nature, and it is what makes it recognizable and iconic.

The very first Cirque du Soleil logo was designed in 1984 and was a simple hand-drawn banner with red and yellow Sun image on a green and blue background with a yellow inscription.

The first professional logo appeared only in 1991 and was executed in the yellow and white color palette, with an image of the smiling sun, placed inside a geometrical pattern with many rays, going from the center. Later the logo was slightly modified and the color was changed to gold.

The last redesign of the Cirque du Soleil logo was in 2017. The company decided to simplify their visual identity as removed all the additional graphics, just the Sun in the circle remained, and an elegant inscription in a sans-serif typeface, with the elongated tail of the letter “Q”.

Cirque du Soleil logo

The light gold and white color palette of the Cirque du Soleil logo evokes a sense of warmth, creativity, and magic. It represents one of the most famous shows making companies in the world, the one that brings celebration and happiness to people and never stops impressing.