Cinemex Logo

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Cinemex logoCinemex Logo PNG

Cinemex is the name of the cinema theaters chain from Mexico, which was established in 1993. Today it successfully operates all over the country, and also owns several cinemas in the United States.

Meaning and history

Cinemex Logo history


The visual identity of the Mexican cinema chain was introduced in 1995 and only changed once in 2009, keeping the original emblem almost untouched, but adding some modernity to the logotype.
The original version was three-dimensional, composed of a glossy emblem and a white lowercase wordmark with a dark blue outline. The outline had its color diluted with white accents, which made it look voluminous and shiny.
As for the emblem, it was a silver-gray sphere wrapped in celluloid, boasting the rainbow palette. It was a bright and cool representation of cinematography, which made the company stand out and became very recognizable in the region. This is why when Cinemex decided to make a rebranding, they kept the sphere and went for the new logotype.
The logotype from 2009 is a light gray sans-serif lettering, which is slightly italicized. The font features soft lines and rounded angles, which makes the letter look friendly and elegant. Under the main inscription in the title case, there is a cursive “La Magia Del Cine” tagline, executed in the same gray shade and written in cursive.
Cinemex logo
The sphere on the new logo is not three-dimensional, due to the replacement of the metallic gray with flat gradient color, but it only looks stronger and more contemporary, evoking a sense of expertise in cinema, design, and style.