China Southern Logo

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China Southern Logo
While the logo of China Southern Airlines Company Limited has gone through at least three modifications, it has always used one and the same flower symbol.

Meaning and history

China Southern Logo history


The original China Southern logo showcased the stylized red flower, which was rather large.


The flower grew much smaller and was placed on the tail of an aircraft. The tail, in its turn, was placed inside a blue circle. The lettering “China Southern” could be seen to the right.


The circle was gone, while the tail of the aircraft grew larger. The type featured in the wordmark grew lighter, although its overall style preserved.