South African Express Logo

South African Express LogoSouth African Express Logo PNG

South African Express is an airline company that operates domestic and regional flights within South Africa. It was previously owned by the South African government but is now under private ownership. The company provides air travel services to various destinations, including major cities and popular tourist spots across the country.

Meaning and history

South African Express Logo history

South African Express is an airline based in South Africa. It was founded by the government in 1994. The airline has achieved significant milestones, including expanding its domestic and regional routes, providing convenient connectivity within the country and the African continent. It has also gained a reputation for its reliable and efficient service. However, the company has faced financial challenges and operational difficulties in recent years, leading to its suspension of operations in 2018. Efforts have been made to restructure and recapitalize the airline, but its future remains uncertain.

What is South African Express?
South African Express is a regional airline based in South Africa. It operated scheduled flights primarily within South Africa and neighboring countries. The airline aimed to provide convenient and efficient air travel options to both business and leisure travelers in the region. However, the airline was under provisional liquidation, and its future operations were uncertain.

1994 – 1997

South African Express Logo 1994

The logo, used by the South African Express air carrier in the middle of the 1990s featured a gradient blue banner with an orange and white flag drawn on its darkest, right part, and a string italicized lettering in the uppercase of a geometric sans-serif typeface, written in intense blue characters under the banner. This version of the logo stayed with the company for a bit less than three years.

1997 – 2003

South African Express Logo 1997

The redesign of 1997 has completely reworked the South African Express visual identity, bringing in the style and color palette of the country’s national flag. The square emblem, repeating the concept of the flag, but with an emboldened triangular part, set in gradient gold, and a golden sun added to the upper left corner, was set in the center of the smooth blue badge and accompanied by a two-leveled white lettering in a classy serif typeface.

2003 – 2006

South African Express Logo 2003

In 2003 the square emblem was redrawn in a trapezoid shape of a plane’s tail and placed on the left side of the logo, followed by a two-leveled lettering written in a medium-dark shade of blue against a plain white background, decorated by a thin horizontal line in blue, coming out of the emblem. The inscription got a new serif font with more interesting details and some of the bars elongated.

2006 – 2010

South African Express Logo 2006

The redesign of 2006 has removed all the additional lettering from the air carrier’s logo, keeping just the “South African Express”, which was written in the same serif font as on the previous version, and in the same shade of blue. The wordmark was placed under an emblem, which gained gradient shades and a glossy surface, creating a vivid voluminous look.

2010 – 2020

South African Express Logo

In 2010 the logo of the South African Express company was modernized and brightened up. The colors in the reworked emblem gained intensified hues, with no gradients, apart from a bold silver frame and outline. The contours of the graphical elements were softened, creating a more appealing look. As for the lettering part of the logo, it was rewritten in the lowercase of a sleek sans-serif typeface with extended characters and smooth angles of the bars.

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