LAN Airlines Logo

LAN Airlines LogoLATAM Airlines logo PNG

LATAM Airlines, a luminary in the skies, epitomizes the dynamic nature of contemporary aviation. This airline emerged from the strategic amalgamation of two dominant South American carriers – LAN Airlines from Chile and TAM Airlines from Brazil. The ownership of LATAM is a tapestry woven with various stakeholders, among which the Cueto family from Chile plays a pivotal role through their significant shareholding. The airline’s operational footprint is impressive, spanning not just the length and breadth of Latin America but also stretching its wings to far-flung destinations in North America, Europe, and Oceania. This extensive network makes LATAM Airlines a crucial bridge in the global aviation landscape, connecting diverse cultures and economies.

Meaning and history

LAN Airlines Logo history

LATAM Airlines, a name synonymous with aerial innovation in South America, was born from a historic union in 2012. This union melded Chile’s venerable LAN Airlines, founded in 1929, with Brazil’s vibrant TAM Airlines, which took to the skies in 1976. Each airline brought a rich legacy of pioneering aviation achievements in their respective nations.

The airline’s journey since its inception has been marked by numerous achievements. It swiftly ascended to become one of the largest airline groups in Latin America, known for its expansive fleet, comprehensive network, and commitment to customer service excellence. LATAM played a critical role in making air travel accessible across South America, often reaching remote areas and fostering connectivity.

In recent years, LATAM Airlines has navigated through turbulent skies. The global aviation sector’s downturn and the challenges posed by the COVID-19 pandemic in 2020 led to the airline undergoing restructuring under bankruptcy protection. Despite these headwinds, LATAM has demonstrated remarkable resilience and adaptability. Today, it stands not just as a key player in Latin America’s aviation sector but also as a vital connector in the global air travel network, continually adapting and evolving in a rapidly changing world.

What is LATAM Airlines?
It is a major South American airline, born from the merger of LAN Airlines and TAM Airlines. As a leader in the continent’s aviation industry, LATAM connects numerous destinations within Latin America and extends its reach to North America, Europe, and Oceania. Despite recent challenges, it remains a crucial link in global air travel.

1929 – 1935

LAN Airlines Logo 1929

The Chilean air carrier was established in the 1920s under the name Linea Area Nacional. And this name made the most part of the original company’s logo, designed in 1929, as it was written in its full size around the perimeter of a tel circular frame, and formed the “LAN” abbreviation, handwritten in the center of the medallion, against a white background.

1935 – 1946

LAN Airlines Logo 1935

In 1935 the first redesign of the LAN logo was held, and its style has changed dramatically. The new concept featured bold black lettering in a custom sharp sans-serif font with heavy and pointed bars; and an emblem, which was the roundel, horizontally split into blue and red halves, overlapped by a white image of a classic five-pointed star.

1946 – 1969

LAN Airlines Logo 1946

Another version of the air carrier’s logo was introduced in 1946. Everything from the color palette to the style was changed. The new concept was based on heavy golden lettering in a slanted geometric sans-serif typeface with a thinly striped pattern at the bottom of the characters. The massive worker was overlapping a lightweight black “Airlines” in a classy serif type, with the “A” enlarged and elongated.

1969 – 1980

LAN Airlines Logo 1969

The redesign of 1969 has brought back the blue, red, and white emblem with the five-pointed star to the composition. Now it was drawn against a transparent background on the left from a bold and slanted sans-serif lettering, written in a geometric sans-serif terrace with square shapes, in a bright and intense shade of red.

1980 – 1982

LAN Airlines Logo 1980

The new badge of the Chilean air carrier was introduced in 1980 but only stayed active for less than two years. It was a classy and quite modest composition, with the emblem, depicting a plane’s tail drawn in two lines — blue and red, and enclosed into a thin blue circular frame, and a title case “LanChile” inscription, written in a traditional sans-serif reface, with the use of a solid red color.

1982 – 1998

LAN Airlines Logo 1982

In 1982 the emblem with a star came back to the logo of the LAN company, but in an intensified color palette. It was now set on the left from the solid red lettering, which was rewritten in a more distinctive and clean version of the sans-serif font, used for the previous version. Another change was made to the sizing: the inscription grew larger, white the emblem remained in its contours.

1998 – 2004

LAN Airlines Logo 1998

One more version of the logo was created for the air carrier in 1998 and featured a sleek extended lettering in medium-dark blue, written against a white background, and underlined by an arched red line. The dot above the “I” was replaced by a slanted five-pointed star in a solid silver shade, completing the composition and adding more chic to it.

2004 – 2016

LAN Airlines Logo 2004

The redesign of 2004 has minimized the lettering part to just “LAN”, changed the font of the inscription to a smoother and more elegant one, shorted the red line and made it a bit wavy, and enlarged the silver star, placing it on the right from the wordmark, and above the red ribbon.

2016 – Today

LAN Airlines Logo

In 2016 the company went through a large rebranding, changing its official name to LATAM Airlines, and creating a completely new concept for its visual identity design. The badge is now executed in a bright blue and red color palette and features a combination of an abstract emblem made of blue and red ribbons and a bold uppercase inscription in a softened geometric sans-serif typeface.

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