Children’s Miracle Network Logo

Children's Miracle Network Logo
Children’s Miracle Network is an American foundation, helping children’s hospitals across the country. The Network was established in 1983 and by today it raised over four million dollars on the needs of the hospitals.

Meaning and history

Children's Miracle Network Logo history


Children’s Miracle Network boasts a very bright and remarkable visual identity. It was created in 1983 and refined in 2011, with keeping the main idea and colors.
The Children’s Miracle Network logo is composed of a wordmark and an emblem, which is the central part of the organization’s visual identity concept.
The wordmark from 1983 was executed in a classic serif font, similar to Times New Roman, with thick straight lines. The new lettering uses a rounded sans-serif typeface, condensed and smooth. It looks modern and strong, evoking kind feelings due to the softness of its lines.
symbol Children's Miracle Network
The iconic emblem was also designed in 1983 and is a yellow and red image of the hot air balloon. The original version featured a stripped and more detailed drawing, while the current emblem is more abstract and comprises a yellow contour of the balloon with a small red cabin.
The Children’s Miracle Network logo looks contemporary and eye-catching. It is stylish and confident, executed in happy and dynamic colors, it shows the foundation’s values and targets.