Chicago Bears Logo

chicago bears logo
The Chicago Bears is one of the most prominent football clubs in the United States.  Based in Chicago, Illinois, it plays in the NFL and is a member of the North division of the NFC.

Logo History

Chicago Bears Logo history

The club got its current name in 1940, and that was also the time when it got its first logo. That was an image of a black bear with a ball in its paw. In 1954, the logo was replaced with a new one – a football with a bear lying on its top and clinging to it. In 1962, the prototype of its current logo was introduced. That was a white wishbone “C”. The current Chicago Bears logo was accepted in 1974.


chicago bears symbol
Wishbone is a symbol of good luck. One good reason to introduce this symbol as part of the Chicago Bears logo was to emphasize the team’s hard work. Any effort is rewarded by excellent results and, consequently, good luck.


chicago bears emblem
Prior to becoming the Chicago Bears logo, the wishbone “C” appeared on the players’ helmets.


shape chicago bears
The current Chicago Bears logo is the same old 1962 wishbone. However, it has changed color from white to orange with a white trim and a black outline.


colors chicago bears
The “C” wishbone was colored in orange to symbolize energy, optimism, and happiness; white stands for purity and  elegance; the black color denotes excellence and perseverance.


font chicago bears
The “Bears” wordmark is written in the club’s signature typerface.