San Francisco 49ers Logo

San Francisco 49ers LogoSan Francisco 49ers Logo PNG

The San Francisco 49ers, a cornerstone of the National Football League (NFL), epitomize a storied franchise in professional American football. Founded by Tony Morabito, the team has grown under the stewardship of the York family, with Jed York currently at the helm as CEO. Operating out of California’s bustling San Francisco Bay Area, the 49ers have etched their presence firmly on the map, not just within the league but as an integral part of the local and fan community. Their headquarters and state-of-the-art stadium in Santa Clara stand as a testament to their commitment to excellence, both on and off the field. As ambassadors of the NFL, they engage in a rigorous schedule that spans the regular season and often extends into high-stakes playoff contention, drawing fans worldwide.

Brand Overview

The San Francisco 49ers are one of the most popular and titled teams in the NFL. The club has a very rich history. In the 1980s, the 49ers were the most successful team, winning four Super Bowls in 1981, 1984, 1988, and 1989. And the San Francisco team won its fifth Super Bowl in 1994. The team is named after the immigrants to Northern California to search for gold during the Gold Rush of 1849.

The San Francisco Forty Niners were founded in 1946 by Tony Morabito, a successful logging businessman. Morabito tried for several years to get the NFL to allow him to establish a West Coast franchise. After another unsuccessful attempt in 1944, Tony despaired and struck a deal with Arch Ward, who formed the AAFC. Sometime later, Tony Morabito, his younger brother Victor, and his two business partners formed a legal entity called the San Francisco Forty Niners. Lawrence Shaw, then at the University of California at Berkeley, was called in to coach the new team.

Their first match Forty Niners was played on August 24, 1946. The game ended in a victory for the 49ers. The first official match was played on September 8 of the same year. In it, San Francisco lost to the New York Yankees.

The team showed its best results in the 1980s, winning one Super Bowl after another. Throughout its history, the San Francisco 49ers club has had many star players who have become NFL legends.

Meaning and history

San Francisco 49ers Logo history

The inception of the San Francisco 49ers traces back to 1946, when Tony Morabito’s vision brought the team to life, originally as part of the All-America Football Conference (AAFC) before joining the NFL in 1949. Named after the prospectors of the 1849 Gold Rush in California, the team’s identity is deeply rooted in local history, symbolizing the relentless pursuit of success. Over the decades, the 49ers have celebrated remarkable achievements, including multiple Super Bowl titles that underscore their dominance and resilience on the football field. Legends like Jerry Rice and Ronnie Lott have adorned their roster, leaving indelible marks with their extraordinary talent and dedication.

The current era under Head Coach Kyle Shanahan marks a period of rejuvenation and ambition. The 49ers have maintained their competitive edge, appearing in Super Bowl LIV against the Kansas City Chiefs and consistently vying for playoff spots. Their unwavering spirit and commitment to excellence continue to define their position in the league, with the team poised for future triumphs. The organization’s dedication to their fans, community, and the sport itself remains a cornerstone of their enduring legacy.

Who created the 49ers logo?
The author of the current San Francisco 49ers logo, which first version was introduced in 1968, is unknown. Although the super famous and memorable original badge of the club, with the shooting miner, introduced in 1947, was created by one of the owners of the 49ers, Allen Sorrel.

1946 — 1967

San Francisco 49ers Logo 1946

The initial logo for San Francisco 49ers was designed in 1946 and featured a red, black and white image of a man with a bottle in one hand and a gun in another. The man was shooting under his feet and numbing, with his hat falling off his head. It was a very remarkable and inspiring visual identity design, which made the team stand out in the list of its competitors and reflected its creative and powerful individuality.

1968 — 1988

San Francisco 49ers Logo 1968

In 1968 the club adopt a completely different design concept for its visual identity, leaving the colorful image of a man behind. The new emblem featured a horizontally oriented oval frame, resembling a football shape, with a solid red background and an elegant white “SF” monogram. The badge, outlined in black, looked laconic yet delightful and strong.

1989 — 1995

San Francisco 49ers Logo 1989

With the redesign of 1989, the black frame of the emblem became thinner and the letters of the monogram gained a delicate outline, which contrasted the inscription and the background stronger and sharper. The letters in a custom serif typeface were cleaned and looked elegant yet serious.

1996 — 2008

San Francisco 49ers Logo 1996

The color palette of the 49er’s visual identity was evolved in 1996, by darkening its red shade and adding a light gold-tone to the frame. As for the monogram, on the new version “S” overlapped “F”, and both symbols had their outlines bolder, than on the previous version.

2009 — Today

San Francisco 49ers logo

The gold part of the outline was thickened in 2009, and this made the red part of the badge a bit smaller, though the “SF” monogram in white and black began looking larger and more confident. The contours of the letters and the shape of the badge itself remained untouched as well as the color palette of the iconic emblem.

Shape and Colors

colors 49ers logo

The latest 49ers logo is simple yet full of sense. The letters “SF” for San Francisco are situated inside a red oval with black outline and a gold line on the inside of the logo. This logo has quickly became iconic and world famous. It reflects 49ers passion for winning, their endless energy and optimism for life and sport.


san francisco 49ers Helmet

The helmets of the San Francisco 49ers club are colored in a smooth and elegant shade of gold, which makes the players stand out on the field. The helmets are decorated by a thin red stripe in the center and the enlarged logos of the club on the sides. The shade of the stripe supports the main color of the logo, and the design of the helmet looks very balanced and sleek.


san francisco 49ers Uniform

San Francisco 49ers have four types of uniforms, executed in the official color palette of the club, composed of red, gold, and white shades. The primary style consists of a red jersey with white stripes on the sleeves and golden pants with red stripes on the sides. The secondary uniform has a white jersey with red stripes and the same style of pants. The first alternate uniform comprises a red jersey and white pants with no golden details. And the last, fourth, style of the uniform features a white jersey and pants with red accents.

Home ground

san francisco 49ers Home Ground

In terms of locations, the 49ers are a very stable team. It has only played in three arenas, and had four games in other stadiums, due to force-majeur. Since 2014 the club is based at Levi’s Stadium, located 70 km from San Francisco, in Santa Clara. The arena has a capacity of 68,500 seats and had a record attendance of 76,976 in 2015. Before Levi’s Stadium, the 49ers played in Candlestick Park (from 1971), and in Kezar Stadium from 1946 to 1970.

San Francisco 49ers

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What was the 49ers’ first logo?
The very first logo of the San Francisco 49ers’ is considered one of the most recognizable badges in the sport’s history. The drink miner with a shooting gun in one hand and a bottle in the other was executed in a red, white, and black color palette, and looked very cool. The man was moving, and this dynamic made the badge special. It is believed, that this logo was created by one of the club’s owners, Allen Sorrel.

When did the 49ers change their logo?
The professional football club from San Francisco, known as the 49ers, has had several redesigns of its badge throughout the years, but there was only one significant change, which took place in 1969 when the iconic drunk miner was replaced by a minimalistic yet powerful oval medallion with the heavy serif “SF” abbreviation on it. Since then the badge was refined and cleaned up, with the last redesign held in 2009.


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