Charles Schwab Logo

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Charles Schwab Logo
Charles Schwab is a financial company, which was based in 1971 in the USA. The company provides managing and brokerage assistance and is one of the most trusted banking organizations in America.

Meaning and history

Charles Schwab Logo history


The Charles Schwab visual identity is fresh and crispy. The logo is composed of a wordmark, placed in a bright square.
The nameplate is set in two levels and two different typefaces, which adds playfulness to the logo. The upper part of the bank name’s inscription uses lowercase letters in italicized Elegant Garamond, which is a traditional serif typeface, created by Claude Garamond.
The lower part of the nameplate, “Schwab”, features all the capital lettering in a serif Minion Regular typeface, creates by Robert Slimbach.
Both fonts, used for the Charles Schwab logo are traditional and elegant, but when placed near, they create a stylish and modern feeling, which is being elevated by the bank’s color palette.
Charles Schwab Logo
The bright sky-blue color of the background is a symbol of freedom and movement, while the white of the inscription adds a sense of loyalty, purity and professional approach.
The Charles Schwab logo is outstanding yet simple and modest. It represents the strong company with creativity and free spirit, the one that values innovations and stability.