Charles Schwab Logo

Charles Schwab logo

Charles Schwab Logo PNG

Charles Schwab is a financial company, which was based in 1971 in the USA. The company provides managing and brokerage assistance and is one of the most trusted banking organizations in America.

Meaning and history

Charles Schwab Logo history

1971 – 2001

Charles Schwab Logo 1971
The first logo was created for Charles Schwann in 1971 and stayed untouched for almost thirty years. It was black smooth lettering with both words executed in the title case and placed without any space between each other, creating a single long logotype. It was written in a fancy and very elegant serif typeface with diagonal massive serifs and beautiful arched contours of all the letters. The emblem was drawn in simple black and placed in a plain white background, creating this timeless monochrome scheme, which made the whole logo look powerful and confident.

2001 – Today

Charles Schwab logo

The Charles Schwab visual identity is fresh and crispy. The logo is composed of a wordmark, placed in a bright square.

The nameplate is set in two levels and two different typefaces, which adds playfulness to the logo. The upper part of the bank name’s inscription uses lowercase letters in italicized Elegant Garamond, which is a traditional serif typeface, created by Claude Garamond.

The lower part of the nameplate, “Schwab”, features all the capital lettering in a serif Minion Regular typeface, creates by Robert Slimbach.

Both fonts, used for the Charles Schwab logo are traditional and elegant, but when placed near, they create a stylish and modern feeling, which is being elevated by the bank’s color palette.

The bright sky-blue color of the background is a symbol of freedom and movement, while the white of the inscription adds a sense of loyalty, purity and professional approach.

The Charles Schwab logo is outstanding yet simple and modest. It represents the strong company with creativity and free spirit, the one that values innovations and stability.