Cerveza Santa Fe Logo PNG
Cerveza Santa Fe is an Argentinian brand of beer, which was established at the beginning of the 1910s. Today Santa Fe is one of the leading breweries in its country, which also exports its beers to many other countries across the globe.
Meaning and history
Cerveza Santa Fe is not only one of the largest breweries in Argentina but also one of the oldest, with its history dating back to the 1880s. Santa Fe is a result of a merger of two smaller and older companies, Schneider and San Carlos breweries, based in the Santa Fe region.
Everything started from the foundation of San Carlos Brewery at the beginning of the 1880s. The next significant event in the company’s history happened in 1907 when the German master brewer Otto Schneider arrived in the small town to work as a brewery technician. With 35 years of experience, Otto set up a procedure for purifying water extracted in the same locality, and from then on he facilitated the operation of the plant.
Between 1911 and 1912 Enrique Meyer, the original purchaser of the San Carlos brewery, and Otto Schneider moved to the city of Santa Fe to participate in the foundation of what would become the Santa Fe Brewery.
Inaugurated in 1912, Cerveza Santa Fe has grown into one of the leading companies in the national beer market and in the logistics of importing breweries from countries such as Holland, the United States, Belgium, Germany, and Italy, among others.
What is Cerveza Santa Fe?
Cerveza Santa Fe is the name of one of the most famous breweries in Argentina; which was established at the beginning of the 20th century and named after the area it is based in, Santa Fe. Today the company distributes its beers not only on the local market but also internationally.
In terms of visual identity, Cervezeria Santa Fe is pretty modest and elegant, preferring clean simple lines and laconic elements with no abundance of graphical elements and decorations.
???? – Today
The Cerveza Santa Fe logo we all can see today looks modern yet simple and minimalistic, compared to other beer brands on the international market. But the simplicity of the logo is balanced by the unique stylish shapes of the beer bottles.
The Santa Fe badge is a smooth waving banner in dark red, with a double white and blue outline and a sleek elegant serif lettering in white. For the website and digital material, the company prefers using the badge in a blue-and-white color palette, with no red accents.
When placed on a bottle, the logo on a ribbon is usually accompanied by a datemark, placed above it, with the “19” separated from “12” by a geometric beer glass drawing.
Font and color
The elegant yet bold cursive lettering from the primary Cerveza Santa Fe logo is set in a title case of a sleek serif typeface with smooth thick lines of the characters embedded with thin sharp serifs. The closest fonts to the one, used in this insignia, are, probably, Chellinda Regular, or Scotch Text Compressed Semi Bold Italic, but with some minor modifications.
As for the color palette of the Cerveza Santa Fe visual identity, it is based on a traditional powerful tricolor, composed of red, blue, and white, where red is a symbol of quality and confidence, blue — is of trustworthiness and professionalism, and white — of a crispy flavor and lightness.
