Centro Logo PNG
While the Centro logo has gone through at least four modifications over its history, it has always featured an eye-catching shade of red making the design easier to spot.
Meaning and history
Centro, an American advertising technology company, was established in the beginning of the 2000s in Chicago, and by today has grown into one of the most reputable and professional player in its segment, getting the IAB Sales Excellence Award in 2016.
The company is engaged into providing such services and products as workflow automation, intelligence and programmatic trading software for marketing and advertising-related businesses.
What is Centro?
Centro is the name of an American company, which was established in Chicago, Illinois, in 2001 and is specialized in advertising. The company is known for its innovative approach to marketing, and for adopting latest technologies for all the processes.
2003
One of the earlier logos featured the word “Centro” in white over the red background. The most distinctive part of the emblem was probably the spiral design made up of splashes. The light and vivid green created an unusual contrast with the red background.
In the primary logo, the splashes were grouped around the initial of the word “Centro.” There was also a secondary version, where an additional “c” was featured to the left of the writing “Centro.” In this version, the standalone “c” was the center of the splashes.
2011
The red background disappeared. The spiral was colored red, while the number of its elements was reduced (there were now four splashes instead of the original six). The type grew bolder; the letters became larges, which resulted in a better-legible logo.
2016
The spiral disappeared, while the name of the brand became even larger. Now, nothing could steal your attention from the word “Centro.”
Font and Color
The heavy lowercase lettering from the primary Centro badge is set in a modern geometric sans-serif typeface with the extended contours of the characters and straight cuts of the lines. The closest fonts to the one, used in this insignia, are, probably, Neue Helvetica Pro 83 Extended Heavy, or Sequel 100 Wide 75, with the letter “O” modified.
As for the color palette of the Centro visual identity, it is based on a dark shade of gray, which looks very sleek and evokes a sense of stability, confidence and professionalism, showing the best sides of the company and the fundamentalist of its approach to business. The logo can also be seen in yellow, which is a color of energy and motion.
