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Castrol is one of the most recognizable labels of lubricants for the automobile industry. The company was founded in 1899 in the UK and today is owned by one of the world’s largest oil and gas groups — BP.
Meaning and history
The name of the brand, Castrol, was derived from a “Castor Oil”, which the label started adding to its products. The company features a bright and memorable visual identity design, which is instantly recognizable across the globe.
The Castrol logo is composed of a wordmark and an emblem on its left. The wordmark is written in a bold italicized sans-serif typeface with smooth and sleek lines. The red color of the lettering adds a sense of passion and energy to the brand.
The Castrol emblem features a bright green circle with a stylized image of a pipe with lubricant in it. The image is in white and red, and the white bordering forms an L-shapes figure.
There is also a thin green frame, which repeats the shape of the logo — with its circular left side and straight right side.
The Castrol logo looks remarkable due to the use of bright colors. The green here symbolizes balance and energy, and when placed on a white background, evokes a sense of harmony and loyalty. With red lettering and details of the emblem, the logo is modern and strong.
