Carling Logo

Carling Logo
Carling is the most popular beer brand in the UK, was founded in Canada in 1840. Since 2005 Carling label is owned by Canadian Molson Coors Beverage Company.

Meaning and history

Carling Logo history


The Carling logo was completely redesigned in 2017 by London based BrandOpus bureau. The bureau created a special typeface and named it Carling regular. The new font is based on Trade Gothic Bold Condensed No 20.
The lead role in the new Carling logo is given to a black parallelogram with red corner and the wordmark, executed in raisin black.
Silver, white, black and red are the main brand colors. There is also a touch of gold, but only on Carling Apple cider packaging.
Carling Logo
Before the redesign, Carling was mostly recognized by white and silver lion’s head logo, which was inspired by heritage car emblems.
The new logo is simple and minimalistic yet modern and stylish.