Canada Goose Logo

Canada Goose Logo
The Land Rover of winter coats, Canada Goose has a memorable roundel logo, which is very visible on the clothes. The bright emblem “makes people feel like they belong to a club,” claimed the company CEO Dani Reiss.

Meaning and history

canada goose jacket logo


The history of the brand started in 1957 when Sam Tick founded Metro Sportswear Ltd. in a small warehouse. Currently, the company is best known for its jackets, parkas, and vests.

Symbol

Canada Goose symbol
The Canada Goose logo was created by David Reiss in the 1980s.
If the emblem could talk, it would say: “These clothes are so warm you could wear them on the North Pole” or “These clothes will keep you warm even at the coldest place on the Earth.”
How did the designers communicate the message?
To begin with, they depicted the coldest place on the Earth, the North Pole, right at the center of the emblem. The problem was that the North Pole is covered by the ocean. Depicting it in blue would have ruined the “frozen” look – you can hardly get to it without using white with (possibly) light blue or pink accents. The problem was solved by reversing the colors: the ocean on the North Pole was given in white, while the islands were light blue. This gave the impression of a snow cap and “froze” the logo well enough.
Behind the white ocean, there’s a navy field with red lines of longitude and latitude. Due to this, the logo becomes more like a traditional Arctic Map.
The image is encircled by the text “Canada Goose” (top) and “Arctic Program” (bottom). The two phrases are separated from each other from both sides with the help of five maple leaves.
Typically, the emblem is positioned on the upper arm of a coat or jacket.
While the visibility of the logo is often perceived as a benefit, the brand also has a more discreet collection, where it’s not as conspicuous. It’s the Black Label Collection with a monochrome all-black Arctic patch.

Emblem authenticity

Canada Goose embleme
Analyzing the logo on the sleeve is an important step in defining whether the coat is authentic. Here’re some of the details to check:

  • the patch should have clean embroidery
  • the type should coincide with the official logo
  • the name of the brand and the maple leaves on the authentic emblem have the same width and height
  • the elements on the outer ring should look neat and clean
  • the colors should be exactly the same

Font

Canada Goose
The type is a classic sans with traditional proportions.

Colors

Canada Goose logo
The Canada Goose logo features a combination of red, white, and two shades of blue (navy for the background, light blue for the islands).