Campari Logo

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Campari Logo
Campari is a brand of the beverage company, founded in 1860 by Gaspare Campari in the Italian town of Novara, near Milan. Today the Campari brand is distributed in over 190 countries and is one of the most famous brands in the world.

Meaning and history

Campari Logo


Campari is like no other existing drinks: it is unique and well recognizable even when mixed in cocktails. Same thing is with their visual heritage.
Campari logotype was registered in 1912. Starting in the 1920s, Campari enlisted a number of renowned artists to create advertising posters. The artists included Ugo Mochi, Adolf Hohenstein, Marcello Nizzoli, and Leonetto Cappiello, who created the famous “Spiritello”.
The only constant detail of the Campari labels and art is their wordmark. The mark consists of a label in a rectangular-shape with a textured deep blue background design and the word “CAMPARI” on the top, executed in white.
It’s a silver-foil logo which perfectly captures the understated elegance of the world-renowned ‘red spirit’.
Custom typeface Campari Bold with its rather extended proportions and sharp serifs is affected by hand-lettered posters of early century Campari Advertising.