Famous Grouse Logo

Famous Grouse Logo
Famous Grouse is the Scotland’s favorite Scotch whisky brand, that was created in 1896 by Matthew Gloag, whose signature is still printed on every bottle of The Famous Grouse sold today.

Meaning and history

Famous Grouse Logo


The Famous Grouse logo is well known all over the world, due to its bright red wordmark and an elegant golden mascot silhouette on its left.
It’s emblem – the Red Grouse – is Scotland’s national game bird and one of the most popular birds in the country. On the label the bird is drawn in detail and takes the central part.
The font used for The Famous Grouse logo is very similar to a French Old-style serif font, Adobe Garamond Regular.
The Famous Grouse logo is all about the color – bright, even provocative red makes it stand out among other whisky brands.