Atlanta Falcons Logo

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Atlanta Falcons Logo
The Atlanta Falcons logo is a remarkable example of visual consistency. The side view of the falcon bird has always been the one and only visual center of the logotype.

Meaning and History logo

Atlanta Falcons Logo history

The American football team started its very first season in 1966 with the logo depicting a stylized falcon in flight. The black-and-white bird had a red outline. The emblem could also be interpreted as a capital letter “F”.

The 1990 emblem

Atlanta Falcons emblem
The only modification that took place in the 1990 emblem was that the red outline was replaced by the black one. Apart from this, the symbol remained unchanged.

Current symbol

Atlanta Falcons symbol
The 2003 update resulted in a more dynamic overall impression. The bird grew more powerful and aggressive, while the capital “F” became more visible. In addition to the black and white colors of the previous version, the new one included silver for the outline and red for the feathers.


Atlanta Falcons logo Font
The typeface is a custom one. It was created specifically for the football team and named the Falcons font in its honor. The sharp elements on some of the letters arguably resemble the bird’s beak.


Atlanta Falcons logo Color
Each of the colors included into the team’s official palette (black, red, silver, and white) can be spotted on its logotype.