Denver Broncos Logo

Denver Broncos Logo
Denver Broncos is one of the American NFL teams, which was established in 1958 in Colorado. The football club has won more than 10 various championships and has several primary players in their roster. The team is owned by Pat Bowlen and managed by Joe Ellis, with Vic Fangio as the head coach.
denver broncos symbol

Meaning and history

Denver Broncos Logo history
The professional football team from Denver, Colorado, has been having a hearse as the part of its visual identity since the very beginning of its history. There were different designs and color schemes, but the bronco horse has always been there, as a tribute to its state, famous for its horse riding and an amazing bucking horse, symbolizing grace and power.
Bronco horses are considered to be the strongest. They can usually be seen on various rodeos, and are very difficult to ride on. This is a perfect reflection of the team’s fighting spirit and wild character, a representation of courage, speed, and freedom.

1960 — 1961

The original logo, designed in 1960 depicted a football player riding a bronco horse. It was a funny bright image in yellow and brown, which only stayed with the team for one year. The man in football uniform was quietly sitting on the horse’s back, smiling with his eyes closed. There was a bold big yellow letter “B” on his brown t-shirt.

1962 — 1967

The logo was redesigned in 1962 in order to gain a more furious and powerful look. The football player was now standing on the back of the orange horse. The was wearing an orange, white and blue uniform and had an orange football in his hand. Both the bronco and the player looked brutal and aggressive, reflecting the spirit of the game and the team.

1968 — 1996

The rider was removed from the logo in 1968 and the emblem started getting the lines and composition of the one we all know today. The emblem was composed of a capital letter “D” in red, and the bronco horse emerging from it vertically. The horse was drawn in white and had a black outline. The negative space is the letter was colored blue, creating a good contrast background for the horse.
It was a strong and elegant emblem, which stayed with the team for almost thirty years, being changed just once, in 1993. The only difference was in the color palette. The red of the letter was switched to orange and the horse’s outline — to blue. The lines were refined and the emblem got a fresher and a more modern look.

1997 — Today

The redesign of 1997 brought the new emblem to the team. Now the famous football club’s visual identity depicts a horse profile, facing right, into the future. The bronco’s head in white features dark blue outlines and accents, while the mane of the animal and its eye are colored orange.
It is a powerful and stylish insignia, which looks great on its own as well as with the signature bold wordmark under it. The nameplate balances the sharp lines of the horse. It is executed in a custom bold sans-serif typeface in deep blue, with the letter “C” repeating the shape of the horseshoe. The orange “Denver” tagline in fine capital letters is placed under the main inscription.


Denver Broncos Logo
denver broncos emblem