Bridgestone Logo

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Bridgestone Logo

Bridgestone is probably the most recognizable manufacturers of tires in the world, which was organized in 1931 in Japan. The company has production facilities in over 20 countries across the globe and sells its products on all six continents.

Meaning and history

Bridgestone Logo history

The name of the company, Bridgestone, was derived from the surname of its founder, Shojiro Ishibashi, which can be interpreted from Japanese as “a stone bridge”. Today the brand’s name is synonymous to tires of the highest quality and is known all over the world.

The Bridgestone logo is a strong and bold wordmark with one colorful element. The wordmark in all caps is executed in a modern sans-serif typeface, which is similar to District TF. The smooth thick lines and rounded angles make the italicized lettering look powerful and contemporary.

The first letter “B” of the wordmark is the brand’s signifier, its icon, and emblem. It is slightly enlarged in comparison to other letters and is composed of two parts — black and red, which form an upside-down “V” symbol in the negative space.

Bridgestone Logo

The smooth and distinct lines of the Bridgestone “B” make the emblem look sleek and stylish, at the same time evoking a sense of progress, passion, and power.

The Bridgestone logo was first designed in 1984 and only slightly modified throughout the years. It is a very strong minimalist visual identity design, which is instantly recognizable.