Breyer’s Logo

Breyers LogoBreyer’s Logo PNG

Breyers, renowned for its ice cream, operates predominantly in the US. Owned by Unilever, a global giant, it has a rich history dating back to 1866. The brand emphasizes quality, using select ingredients. It thrives on innovation, constantly introducing new flavors and health-conscious options, including lactose-free varieties, catering to diverse tastes.

Meaning and history

Breyers Logo history

Founded in 1866 by William A. Breyer in Philadelphia, Breyers began as a small ice cream operation, with William hand-cranking ice cream and selling it to neighbors. His high-quality ice cream, made with rich cream, pure cane sugar, fresh fruits, and nuts, quickly became a local favorite.

As demand grew, Breyer opened his first retail shop in 1882. The family-run business thrived, expanding through the 20th century. In 1926, the Breyer Ice Cream Company merged with the National Dairy Products Corporation, which later became Kraftco Corporation.

Breyers continued to flourish under Kraft, maintaining its commitment to quality by using all-natural ingredients. This led to the creation of the Breyers Pledge in 1966, highlighting natural sourcing.

In 1993, Unilever, a multinational conglomerate, acquired Kraft’s frozen dessert lines, including Breyers, integrating it into its extensive portfolio of food brands. Under Unilever, Breyers has expanded its product line to include a variety of ice creams, including low-fat, non-dairy, and lactose-free options that cater to evolving consumer preferences.

Throughout its existence, Breyers has remained a staple in American freezers. Despite changes in ownership and the advent of new product lines, Breyers has consistently held onto the spirit of William A. Breyer’s original vision: crafting delightful ice cream using high-quality ingredients.

1915 – 2009

Breyers Logo 1915

The logo, with the name “Breyers”, is written in a bold, flowing red font. This dynamic typography overlays a rich green leaf shape, which exhibits jagged edges reminiscent of natural foliage. The color contrast between the verdant backdrop and the striking red of the brand name creates a visual pop, encapsulating a sense of freshness and authenticity. The design intertwines the concepts of nature and quality, suggesting the brand’s commitment to genuine ingredients and premium products.

2009 – 2013

Breyers Logo 2009

In 2009, Breyers unveiled a revamped logo, marking a departure from its past iterations. This transformative redesign allowed the Breyers name to stand more independently, distancing itself from its traditional placement within the leaf motif. While the leaf imagery persists, it’s now subtly positioned in the backdrop. This evolution not only showcases the brand’s adaptability but also its commitment to honoring its roots while embracing modern design elements. The change signals Breyers’ forward-thinking approach, capturing the essence of both tradition and innovation, blending them seamlessly to present a fresh, yet familiar face to its loyal consumers.

2013 – Today

Breyers Logo

Dominating the middle of the brand name is a lifelike green leaf, detailed with dewdrops, adding a fresh, natural touch to the design. The overall impression suggests purity and quality, with the leaf symbolizing natural ingredients. The cursive nature of the font exudes a sense of tradition and craftsmanship.

Join the Newsletter to get our latest content by email.