Brax Logo PNG
Brax is a German brand of women fashion items manufacturer, which was established in 1888 in Berlin: today the company specializes in high-quality knitwear and jackets for ladies and has its stores all over Europe.
Meaning and history
Brax is a German fashion brand founded in 1888 by Bernward Leineweber. Initially focused on workwear, the company later shifted to premium casual clothing, specializing in high-quality trousers.
Brax became known for its innovative fabric technologies and perfect fit, gaining a strong presence in European markets. The brand expanded its offerings to include womenswear, knitwear, and accessories, reinforcing its reputation for stylish, comfortable fashion.
Today, Brax is a leading name in premium casualwear, with a strong retail and online presence. It continues to focus on quality, sustainability, and modern design.
???? – Today
The Brax visual identity is contemporary and confident. Composed of a wordmark in a white background, its minimalist logo looks bold and fresh.
The Brax nameplate in all capital letters is executed in a bold and strict geometric sans-serif typeface with the only unique detail — a space between the left diagonal bar of the letter “X” and the upper part of its right bar.
This trick makes the logo unique and makes it lightweight and balanced.
The monochrome color palette of the Brax logo allows placement on various back-grounds and looks good on the colorful company’s website as well as on the branded packaging.
The Brax logo is simple and strict, it reflects the company, which is professional and progressive, the one that values quality and its customers’ comfort above all.
