Boutique Moschino Logo

Boutique Moschino Logo
Boutique Moschino is a line of clothing for women established by the Italian fashion house Moschino. It is known for its vintage focus and playful patterns, as well as youthful vibrancy.

Meaning and history

Boutique Moschino Logo


The Boutique Moschino logo plays on the contrast of two typefaces. The word “Boutique,” which dominates the design, looks larger. It features a sans serif font with rather wide letters and comparatively generous breathing space.
The word “Moschino,” which is given below, looks by far smaller, although in fact, both the words have the same number of letters. Even the height of the letters in both words is the same. However, the glyphs in “Moschino” are very narrow as is the space between them. The contrast between the two words adds some dynamism to the design.