Bostik Logo

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Bostik LogoBostik Logo PNG

Bostik is the name of adhesives and sealants manufacturing company, which was established in 1889 in the United States. Today the company headquarters in France and is a part of the Arkema Group. The label operates worldwide and has more than 5 thousand employees across the globe.

Meaning and history

The Bostik visual identity is lively and colorful. Containing a very detailed image of the company mascot, the brand’s logo is fresh and crispy, composed of a wordmark and an emblem.
The label’s emblem is a green three-dimensional gecko with orange sports, executed with huge attention to details like it is alive and will start moving while you look at it. The company chose a gecko as a symbol due to its adhesive properties — as this creature can cling to any surface.
Gecko is also known to be a symbol of rebirth and energy, which are also important qualities for any business — the ability to grow and develop whatever happens. The company’s mascot also reflects such qualities as efficiency and adaptability, which perfectly suit the Bostik products.
Bostik Emblem


The green and blue color palette of the corporate logo represents a strong and powerful company, with its creative and innovative approach to manufacturing and distribution. The deep blue of the wordmark shows the company as stable and confident, while the green lively emblem adds a sense of energy and inspires.

Font

The company’s wordmark is executed in a modern and sleek sans-serif typeface, which is very close to Cabrito Sans Ext Extra Bold, but with its angles sharpened and its letters’ cuts more distinct. One more modified element of the typeface is the connecting horizontal bar of the letters “S” and “T”, which also represents the company’s essence — adhesive materials production.
The label’s nameplate is complemented by a delicate tagline “Smart adhesives” in the lowercase, which is written in a more traditional font, similar to Pluto Sans Medium. It balances the logo and adds seriousness and authority.
Bostik Logo

Review

Bostik is a company with a very rich history. It was established in 1889 in the United States as a footwear industry supplier, which started expanding globally in the 1920s. In the middle of the twentieth century, the company became famous as one of the world’s leaders in the chemical industry.
The company was acquired by the French gas corporation, Total Group, which opened the new markets. In 2015 the brand got a new owner — Arkema, which started it’s new are its development.
Today the company has its operational offices in almost 50 countries across the globe, where 5 thousand of the Bostik employees work. The company’s innovative approach and a wide research policy help in performing revolutionary formulas and new products almost every year.