Blaupunkt Logo

Blaupunkt LogoBlaupunkt Logo PNG

Blaupunkt is a German brand of home and car audio equipment manufacturing and designing company. Established in Berlin in 1923 under the name “Ideal”, the brand was acquired by Robert Bosch AG in 1933.

Meaning and history

Blaupunkt Logo history

The company changed its original “Ideal” name to “Blaupunkt” only in 1938, five years after acquisition by Bosch.

“Blaupunkt” means “blue point” in German. The name celebrates the brand’s history, when the company’s quality control inspectors added a “blue dot” quality mark to a product after it was inspected and approved. In the first years after the brand was launched, people simply called it “bluepoint”. That is how the brand was born.

The Blaupunkt logo is a bold all-caps wordmark in classic Italicized serif font executed in black, with a brand’s iconic blue dot on its left.

1924 — 1934

Blaupunkt logo 1924

1934 — 1975

Blaupunkt logo 1934

1975 — Today

Blaupunkt logo

The logo is usually placed on a white background and has a beautiful color contrast, which makes it one of the most recognizable logos in the industry.

Logo Blaupunkt