Blaupunkt Logo

Blaupunkt LogoBlaupunkt Logo PNG

Blaupunkt is a German brand of home and car audio equipment manufacturing and designing company. Established in Berlin in 1923 under the name “Ideal”, the brand was acquired by Robert Bosch AG in 1933.

Meaning and history

The company changed its original “Ideal” name to “Blaupunkt” only in 1938, five years after acquisition by Bosch.

Logo Blaupunkt

“Blaupunkt” means “blue point” in German. The name celebrates the brand’s history, when the company’s quality control inspectors added a “blue dot” quality mark to a product after it was inspected and approved. In the first years after the brand was launched, people simply called it “bluepoint”. That is how the brand was born.

The Blaupunkt logo is a bold all-caps wordmark in classic Italicized serif font executed in black, with a brand’s iconic blue dot on its left.

The logo is usually placed on a white background and has a beautiful color contrast, which makes it one of the most recognizable logos in the industry.