Bonprix Logo PNG
Bonprix is an international fashion company with its headquarters in Germany. The company aims to transfer global fashion trends into everyday life. Bonprix offers clothes for different occasions, in different styles and sizes. One can find everything from everyday clothing to shoes and outerwear for all family members. In addition, the company sells home accessories, such as textiles, decor, and the like. Particular attention is paid to the “fashion for all” ideology, which reflects the brand’s philosophy that every person deserves the opportunity to look stylish and confident, regardless of their individual characteristics.
Meaning and History
The brand was founded back in 1986. Since 1997, it has been conducting online sales and is one of the world leaders in this sector. Originally, though, individuals ordered goods from the catalog. The company began expanding in 1991, with Italy and Poland being the first international markets. It was not until 1999 that the first physical Bonprix store appeared. Now, they operate in Germany, Austria, Italy and Switzerland. In total, the chain is present in 30 countries around the world and employs more than 3,000 people.
What is Bonprix?
Bonprix is a brand and manufacturer specializing in fashion for women, men, and children as well as home goods. It is a recognizable brand in the fashion market, offering a wide range of fashion items available at affordable prices. The Bonprix brand is part of the Otto Group.
2000s – 2019
One of the early designs features a bold and confident brand image done in a vibrant red. It consists of only the brand name that has two parts stacked one over the other. The characters have straight cuts that are combined with smooth curves. It is notable that the last two characters appear to flow one into the other. Another unique detail about this logo is the round white dot above the “i” that overlaps the letter above it. Overall, the design aims to convey a sense of accessibility, style, and trendiness.
2019 – 2023
The logo was slightly modernized in 2019. All the basic elements remained unchanged, though. The designers played with the font, giving the inscription a straighter appearance while preserving the unique arched curves in some places. They also kept the distinctive white dot above the “i”. The inscription looks a little elongated vertically. Otherwise, it looks quite recognizable.
2023 – Today
The updated Bonprix logo features a modern and minimalist design, characterized by its clean lines and straightforward typography. The name “Bonprix” is printed in one line, which is something new for the brand. It is still presented in a lowercase format, which adds to its approachable and friendly vibe. The company also switched the color palette to black and white.
Font and Color
The color scheme often consists of bright and vibrant red, aligning with the brand’s emphasis on trendy and affordable fashion. The new black color palette looks more sophisticated and modern. It does a great job of reflecting the brand’s focus on fashion and high quality. In addition, the color palette is likely to appeal to a wider range of audience.
The font is usually bold and sans-serif, conveying a sense of contemporary style. The logo introduced in the early 2000s uses a font that can be replicated using Legothic URW Bold font. Its modified version, which was published in 2019, looks more like Roihu Black font or Diodrum Bold by Indian Type Foundry. The font underwent a notable change in 2023. It resembles Lawabo Regular font with slightly different terminals. The inscription has the ends of the strokes cut on a diagonal and rounded for an elegant touch.
