Bloomingdale’s Logo

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Bloomingdale's Logo
Bloomingdale’s is the name of the fashion-retail chain in the USA. It was established in 1861 and named after its founder, Lyman Bloomingdale. Today the company owns 38 retail spots across America.

Meaning and history

Bloomingdale's Logo history

Being one of the most popular fashion shopping destinations in the USA, Bloomingdale’s boasts a stylish and elegant visual identity, which is simple and common for the industry.
The text-based brand’s logo uses a black and white color palette, which adds timelessness and sophistication to the company. It is a classic combination for the fashion business and looks great on all types of packaging and tags.
The Bloomingdale’s wordmark in all lowercase letters is executed in a sleek sans-serif typeface, which is similar to Avant Garde Gothic Extra Light, created by Herb Lubalin. The font features smooth lines and perfect circles of “O”, “B”, “G”, “D” and “A”.
Bloomingdale's Logo
The two letters “O” of the nameplate are intertwined, forming a stylized eternity sign. It balances the inscription and makes it unique.
The Bloomingdale’s logo is minimalist and fine. It evokes a sense of expertise in design and quality, reflecting the luxury segment of the brand and its creative approach.