Black shark Logo PNG
Black Shark is a brand of smartphones that are designed especially for gamers. The patented system features liquid-cooling, which enables running heavy graphics with maximum performance. The brand’s smartphones are available via its online retail platform. The company has a delivery service available across European countries and the United Kingdom.
Meaning and history
The visual identity of the progressive brand is bright and instantly recognizable. The logo, composed of an emblem and a wordmark, uses a color combination, which makes it stand out in the list of the competitors.
The electric green and black color palette is a reflection of the young and rebellious spirit of the company and its innovative approach to manufacturing smartphones of the new generation. Green is a commonly known symbol of growth and success, which is balanced by black, a symbol of professionalism and expertise.
The emblem of the e-commerce platform is a stylized letter “S”, which is formed of three sharp elements, resembling a sharks fin. Placed on a black background it looks unique and remarkable.
2018 – 2020
The original logo of the Black Shark brand was introduced in 2018 and featured an acid-green combination of an enlarged emblem and a stylized logotype written under it. The emblem comprised a sharp custom letter “S”, formed by three elements, set at a small distance from each other. The edgy contours and forked ends of some lines are what made the letter look unique and memorable. As for the lettering, it was set in the uppercase of a designer sans-serif typeface with geometric contours and medium-thick lines.
2020 – Today
The redesign of 2020 has refined and strengthened the Black Shark logo, making the lines of all elements bolder and smoother. The color palette remained the same, but due to the thickening of the lines, the acid shade of green started looking deeper and darker. The composition of the logo remained the same, but the emblem got a bit condensed, while the lettering got bolder and switched its typeface to a more minimalistic and geometric one.
Font
The wordmark in a custom sans-serif typeface is written in all capitals and has its letters “C”, “R” and “S” drawn with many angles.
The thin lines of the letterforms and their distinct and unusual shapes evoke a sense of progressiveness and innovative approach, perfectly reflecting the company’s essence and core.
Review
The Chinese innovative company was established in 2017 and sponsored by Xiaomi, but it is not a part of a huge corporation, it is a separate company, which provides gamers from all over the globe with powerful smartphones, suitable for gaming.
The company’s website offers two models of the famous phone along with various smart accessories and devices. There is also a lot of information on the innovations and technological characteristics of the product, emphasizing all the advantages and know-how.
The website is available in several languages and offers a worldwide delivery service, along with a secure payment system, which accepts credit cards and PayPal wallets.
The brand has a very good reputation in its industry and is constantly developing, working on improvements and new design, in order to make all their customers completely satisfied and happy.
