Beyond Meat Logo PNG
Beyond Meat is the world’s largest producer of plant-based meat substitutes. The company offers minced meat, sausages, and patties. The familiar flavors attract people who are used to eating red meat, but for some reason want to change their diet. Its plant-based meat is made from pea protein, rice, beets, water and oil and is 100% vegan. In terms of texture, smell, taste, and color, it is almost impossible to distinguish from regular meat. It is not surprising as a large team of 40 people, including chefs and scientists (specialists in the field of molecular biology and plant physiology) worked on the creation of the vegan meat substitute.
Meaning and History
In 2009, Ethan Brown founded the startup Beyond Meat (initially known as Savage River Inc.). In 2013, the first “plant-based chicken” product (a mixture of pea and soy proteins, flour, oil, seasonings) was released. Next year, it added an imitation beef product. In 2016, the company announced the sale of 25 million plant-based burgers. The company’s production capacity was expanding. Sales in Europe began in 2018. It went public the next year. Beyond Meat products are now sold in 58,000 stores and establishments in 20 countries.
What is Beyond Meat?
Beyond Meat is an American manufacturer, which manufactures products made from vegetable raw materials with imitation of the taste and texture of chicken, beef, and pork.
2009 – 2015
The original logo features two overlapping squares with rounded corners. In the upper left corner, the square is done in light brown and features a white outline of a fork. This illustration instantly tells the viewer that the brand is focused on food. The square in the lower right corner is darker brown. It has the brand name printed using two different sans-serif fonts. The color palette of the inscription repeats the colors of the other square. The soft, warm colors and simplicity of the design make the logo look comforting. The color also reminds of brown meat.
2015 – 2016
The updated logo is based on the original version. The base colors were replaced by salmon pink and classic black. The fork and the inscription are no both done in white, creating a nice contrast. The font has also been changed, although it remained bold with clean strokes and no serifs.
2016 – 2019
The new logo looks more like a tag rather than a logo. At the same time, it creates an impression that something is certified as a quality alternative. The base is white and has a thin red line. The brand name is printed in black that has a worn out texture. The letter “O” features an illustration of a fork that has become synonymous with the brand. There is also a tagline above the name, which says “The Future of Protein.”
2019 – 2021
The new logo looks modern and stylish. The background is clean, which allows focusing on the actual brand name and its new emblem. The latter is a circle done in a light shade of green. It has a white silhouette of an animal with one side of the circle being open, which is meant to symbolize that there is a path to delicious and healthy eat “beyond meat”. The name “Beyond Meat” is displayed in a bold, modern font right underneath. It is done using all caps and a classic, timeless black color.
2021 – Today
The logo has not changed much since the introduction of the new logo in 2019. The company had the round emblem moved to the left of the name. The latter is printed using a bolder font, creating a strong and professional brand image. The overall look is modern and clean, appealing to consumers interested in innovative food products.
Font and Color
The original logo is done in two shades of brown with white accents. The brown color not only reminds of meat, but also evokes a sense of being natural and wholesome. Brown foods are also often associated with a rich, deep flavor as well as feeling of comfort and nostalgia. The green, which was introduced later, symbolizes freshness, health, and sustainability, aligning with the brand’s mission to provide plant-based meat alternatives that are environmentally friendly.
During the first years, the company used a few similar bold fonts with clean, straight lines and no serifs. In 2019, the company turned to a bold, modern sans-serif font with clean lines that resembled Hartwell Alt Bold font. The logo introduced in 2021 features a bold, rounded font with a modern style. It resembles Mula Rounded ExtraBlack font.
