Applebees Logo

Applebees logoApplebees Logo PNG

The first Applebees logo, which appeared in 1980, featured the company’s original name, T.J. Applebee’s Rx for Edibles and Elixirs. By 1986, it was replaced by a more appealing design sporting the red apple that has been the logotype’s visual center ever since.

Meaning and history

Applebees Logo history

In 2007, the logotype was extensively overhauled. A new typeface was introduced, while the apple was modified and moved to the right. The new color scheme looked by far brighter than the previous one, especially the red outline, which created an eye-catching contrast with the leaf.

This version of the logo looked very close to that of the Apple company. One could notice similarities not only in the shapes and the position of the leaf and the apple, but even in the typeface. However, the two companies seem to have had no legal issues on the topic.

1980 – 1986

Applebees Logo 1980
The very first logo for a famous restaurant chain was introduced in 1980, featured a stylized green lettering pen closed in a red and white geometric frame, with the white “For Edibles & Elixirs” tagline in all capitals of a traditional sans-serif typeface tagline cup placed on a thick bottom part of the framing.

1986 – 2007

Applebees Logo 1986
The redesign of 1986 brought the graphical symbol, which became iconic throughout the years — a red apple placed slightly diagonally over a dark green banner with a white stylized inscription on it. The banner featured a horizontally stretched rectangular shape with rounded angles, and a thick black and white outline.

2007 – 2014

Applebees Logo 2007
All elements of the logo were redrawn in 2007. The typeface was switched to more modern ones as well as the contours of the apples which were now placed on a white background directly above the double “P” of the inscriptions the color palette was brightened up, making the whole composition more vivid and friendly.

2014 – 2017

Applebees Logo 2014
The redesign of 2014 turned the light green lettering into a black one and refined the typeface to a classy and sleek serif, with some lines elongated and slightly curved. The new red and black combination of colors in the Applebees logo looked very elegant and timeless, especially when placed on a white background.

2017 – present

Applebees logo
In 2017 only a strict and laconic “Grill & Bar” tagline was added to the bottom part of the emblem. Written in the uppercase letters of a string and slightly narrowed sans-serif typeface, the tagline added professionalism and stability to a stylish iconic badge.

“Speaking” symbol

Applebees Symbol

Instead of a spokesperson, Applebee’s used to have a spokesapple. The chain’s mascot, nicknamed the Applebee’s Apple, appeared in its numerous commercials explaining the benefits of the restaurants and repeating the slogans. The person who voiced the Apple in 2007 was the American actress and writer Wanda Sykes. In 2012, the advertising campaign was narrated by Jason Sudeikis.

Font

Font Applebees Logo

The font looks playful and appealing. It features a distinctive “A” with an elongated right end.Applebees Emblem

Color

Color-Applebees-Logo

How is the current color combination different from the previous one? Gone is the bright, almost neon red outline, because of which the apple looked so vivid and joyous. The leaf went red, like the apple, so the number of colors in the palette was reduced. Also, the text “Applebee’s” was recolored from green to dark grey, almost black.