Chupa Chups Logo

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Chupa Chups Logo

Chupa Chups is an iconic brand of lollipops manufacturer, established in 1958 in Spain. Today the label is owned by Perfetti Van Melli and distributes its products all over the world.

Meaning and history

Chupa Chups Logo history

Derived from the Spanish word for “to suck”, “chupar”, the brand’s tag became synonymous to a ball-candy worldwide. Since the day of its creation, Chupa Chups has become the most celebrated confectionery in the world.

The Chupa Chups visual identity was pretty simple and modest during the first ten years after the brand’s creation. It was based on a wordmark written in two different styles — all capitals of “Chupa” were executed in a strict serif typeface, while the playful “Chups” was written in a bold cursive with the elongated curved tail of the letter “P”.

Everything changed in 1969 when the new logo was designed by one of the biggest figures in the art world, Salvador Dali. The artist placed the brand’s logotype inside a yellow daisy and insisted on placing the insignia on top of the candy, not on its side. The wordmark was colored red.

Chupa Chups Logo

Not much changed in the iconic logo since it was created. The shape of the daisy was slightly refined and gained a white and red outline and the nameplate now is written in one typeface, which is still the signature bold cursive. The color palette of the Chupa Chups logo was also a little modified — the yellow became lighter and red brighter.